Your brand deserves a growth system, not a marketing calendar.

You're running your business and your marketing. Something has to give.

Most founders reach a point where marketing stops being manageable — but hiring a full-time CMO isn't the answer yet.

Root Co. is the bridge. Senior strategy, without the full-time cost or the agency disconnect.

Campaigns get built. Systems don't.

They optimize for their metrics, not your revenue.

The closer you are to the tactics, the further you are from the business.

Senior strategy. Embedded. On your terms.

Root Co. works inside your business the way a senior hire would — with full context, clear accountability, and a direct line to revenue.

• One strategist who owns the full picture
• A growth roadmap built around your business model, not a template
• Direct oversight of your team, agencies, and budget
• Weekly collaboration, async availability

Growth Strategy & Roadmap

We build your marketing roadmap from the ground up — aligned to your revenue goals, your stage of growth, and your team's capacity. No generic playbook. Built for you.

Customer Acquisition

Paid media, SEO, content, partnerships — we build and oversee the channels that bring the right customers in, at a cost that makes sense for your margins.

Lifecycle & Retention

Email, SMS, subscription, loyalty — we build the systems that keep customers coming back and increase their lifetime value. This is where most ecommerce brands leave the most money on the table.

Performance & Analytics

We build the measurement infrastructure that tells you what's actually working. GA4, attribution, dashboards — connected to revenue, not vanity metrics.

Team & Agency Oversight

Already have a team or agencies? We manage them with you — setting direction, holding accountability, and making sure everyone is rowing toward the same goal.

CRO & Funnel Optimization

We audit and optimize your full funnel — from ad click to checkout to repeat purchase — finding the leaks and fixing them systematically.

Discovery

We spend the first two weeks inside your business — your data, your team, your customer, your channels. No assumptions.

Roadmap

We build a prioritized growth roadmap with clear initiatives, timelines, and projected outcomes. You know exactly what we're building and why.

Execution

We run the strategy — managing channels, teams, and agencies — with weekly check-ins and transparent reporting.

Optimize

Every month we review what's working, adjust what isn't, and raise the ceiling on what's possible.

You're not hiring an agency. You're hiring an operator who's been in your seat.

Gabi Lucas has spent 12 years building growth systems across DTC, ecommerce, and agency environments — running acquisition, lifecycle, performance, and strategy from the inside. Not consulting from the outside.

Root Co. is built on one idea: the founder deserves someone accountable to the same number they are.